Simple was created by Eric Meyer on the 13th of December, 1991. It was a Friday at 11:00AM to be exact. Perhaps even more relevant today, Simple was created as a reaction to the excesses of the previous decade. Simple blended the 60’s and 70’s cultural influences of its California roots into a concoction that stirred minds. It was a mixture of influences from surfing, skateboarding, art, a touch of modern architecture, old bicycles, classic VW buses, books, magazines, vintage scooters, and an interest in eastern philosophy that formed the foundation for the brand.
This influence still holds true today..
A hybrid of casual, comfortable and athletic styles, Simple fit the new world. People wanted less. They didn’t want their shoes saying anything about them. Simple, was clean, basic shoes, where you could feel the hand behind the crafting. Simple was honest and never took things too seriously.
Still true today.