We headed West for our Spring 2017 campaign, setting up shop in Venice, California for a few days. The damp but inspiring dawn, while chilly, was a welcome change from the snowy East Coast that we’re used to. From the comforts of Blue Star Donuts on Abbot Kinney Boulevard to the grassy meadows of Charmlee Wilderness Park in western Malibu, the search for the perfect backdrop along the southern stretch of the Pacific Coast Highway became our mission.
"With the casual vibe of Southern California as a backdrop, Simple fit on set naturally every time."
- Kayla, photographer
By noon, the sun was warm and the skies were blue. We quickly realized why native Californians cherish their mild winters. The whole crew wore their favorite Simple shoes as we hiked through the Santa Monica cliffs, ate at farm-to-table cafes, and sunk our feet into the warm sand, all in pursuit of the perfect shot. We shared a magical experience with new friends, proving yet again that there is nowhere our Simple shoes can’t carry us.
Stay tuned for our new Spring and Summer 2017 campaign, launching soon...
As residents of San Francisco, we don’t often have to leave the city. Everything we need is at our fingertips and we don’t need to go far to find what we’re looking for. One thing we always look forward to though, is getting out of the city to breathe some fresh air and take in the scenery. Northern California [...]
As a seventeen year old living in Malibu, CA, surfing is a significant part of my daily routine. I’m always awake an hour before the sun pops up behind the beautiful mountain ridges of Southern California. Seeing the perfect waves, feeling crisp offshore winds and hearing the hoots and hollers of my closest friends motivates [...]
My boyfriend and I moved to Japan earlier this year so that Jerry could continue to chase his dreams of playing football. When I say football in Japan, most people probably think I'm talking about soccer, but no, they do actually have American football here. I would follow him anywhere but that doesn't mean that [...]
Moving from Chicago to Indiana, we can now hear crickets and see the stars at night. We’ve traded subway platforms for tree-lined streets and our two-bedroom apartment for a three-bedroom house. Space has become our most cherished possession. There was less of it in Chicago – construction crews taking up most traffic lanes, subway passengers inviting themselves to share seats [...]
On the hunt for some high test urban inspiration, we took a Summer road trip to The City of Gold, San Fransisco. Ground zero for 1968's Summer of Love, the impossibly charming City by the Bay is perhaps California's truest cultural epicenter. It is a city of world class proportions with dynamic and distinct neighborhoods, [...]
Palm Springs is known for its hot springs, stylish hotels, golf courses and spas. It's also notable for its many fine examples of midcentury-modern architecture. Its core shopping district along Palm Canyon Drive features vintage boutiques, hip interior design shops and buzzy restaurants. The surrounding Coachella Valley offers hiking, biking and horseback riding.We took a [...]
Venezuelan journalist Daniela Hernandez Pedraza surfs and travels the world, gathering insights and stories for Surfistas, a one-of-a-kind travelogue, complete with journal excerpts, quotes and travel tips you won’t find in most travel guides. Daniela has been drawn to traveling since she can remember and admits to feeling most at home while she’s moving around.When asked [...]
One third of the van-life traveling trio, Together We Roam, Jenelle Kappe explores The States with her boyfriend, Parker Hilton, and mini Australian shepherd, Emma, to capture breathtaking cross-country imagery. “The idea behind the name Together We Roam is predominantly about traveling and experiencing this world with each other and anyone else who’d care to join us,” writes [...]