It was 1991 when the OS was first designed and for many years it’s construction was taken for granted, looked over, and dismissed. In 2016, we created new life into something that had been overlooked, we ignited a movement, a self-expression that has drawn influencers and unique outdoor wanderers to a brand that looks to keep things Simple. By underpinning our creative roots with a relentless focus on sustainability, we've ensured that the Simple OS Sneaker is now found all over the globe and worn by those who appreciate all things Simple and who dare to be different.