We headed West for our Spring 2017 campaign, setting up shop in Venice, California for a few days. The damp but inspiring dawn, while chilly, was a welcome change from the snowy East Coast that we’re used to. From the comforts of Blue Star Donuts on Abbot Kinney Boulevard to the grassy meadows of Charmlee Wilderness Park in western Malibu, the search for the perfect backdrop along the southern stretch of the Pacific Coast Highway became our mission.
"With the casual vibe of Southern California as a backdrop, Simple fit on set naturally every time."
- Kayla, photographer
By noon, the sun was warm and the skies were blue. We quickly realized why native Californians cherish their mild winters. The whole crew wore their favorite Simple shoes as we hiked through the Santa Monica cliffs, ate at farm-to-table cafes, and sunk our feet into the warm sand, all in pursuit of the perfect shot. We shared a magical experience with new friends, proving yet again that there is nowhere our Simple shoes can’t carry us.
Stay tuned for our new Spring and Summer 2017 campaign, launching soon...