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The Story

 

 

Simple was created in 1991 by Eric Meyer. It blended '60s and '70s cultural influences with its California-roots and stirred the minds of a generation. The brand was inspired by surfing, skateboarding, modern architecture, old bicycles, classic VWs, vintage scooters, and eastern philosophy. The character of the brand didn't come from thin air. It was a distillation, an appropriation, a curated blend of simple ideas. Simple drew from the resources that surround us.

The name needed to be short and easy to remember. It had to roll off the tongue and describe what the product would look like. “Simple." The first samples were finished by mid January, 1992. Unlike Simple's contemporaries, the design was not focused on hyped up technology. Simple was the opposite; it was a reaction. Simple fit the new decade and tastefully delivered sport inspired casual footwear. 

The brand began with the Barney, a desert boot on a comfy, casual, skate-able athletic sole, and then expanded into retro sneakers, clogs, and work boots. Similar styles are all widely available now, but, in the early 1990s, Simple was at the forefront, creating its own footwear category. The Barney, O.S. Sneaker, and the Mesa Clog defined the brand and are being brought back to their loyal fan base. 

Simple was purchased by a publicly traded company in 2010 and then revitalized by a passionate group of new owners, including early Simple designers, in October of 2014. We are busy working to bring back product from the past and build relevant product for the future while, as always, keeping it Simple. 

 

 

 

 

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